PUBLICIS | LE TRUC
Design & Renovation | New York, NY | 30,000 SF | A+I
Completed
Our concept reimagined a full-floor workplace for Publicis Groupe at 375 Hudson Street, creating a new creative environment for its collective, Le Truc—a “clubhouse for creativity.”
The project explored how ideas are formed, developed, and realized. Rather than prescribing how work should happen, the space supports a range of creative modes through a dense mix of environments—bullpens, auditoriums, libraries, nooks, and flexible lounges—allowing individuals and teams to shift fluidly between collaboration and focus.
Spaces, materials, and light are intentionally open-ended, encouraging discovery over definition. Inspired by Le Truc’s mischievous monster mascot, moments of surprise are embedded throughout, reinforcing a sense of play and curiosity.
With fewer assigned workstations and an emphasis on flexible, non-deterministic spaces, the workplace prioritizes choice, spontaneity, and adaptability. It rejects hierarchy in favor of a fluid, dynamic landscape—distinct from any other Publicis office.
